
MACC
Focus
Preservation of the Cretan Diet: A Multifaceted Approach for the Preservation of the Intangible Cultural Heritage of Crete.
The Cretan Agri-Food Culture is a living heritage that embodies sustainable living and community well-being with respect to the natural environment and biodiversity. It is shaped through an integrated socio-cultural and economic framework that includes traditions, agricultural practices, food habits and ethical principles rooted in the history and geography of Crete. It could be described as an innovative business framework strategy, despite its ancient origins. It incorporates, by its very nature, the modern principles of Environment, Society and Governance (ESG), making it a visionary model that is aligned with modern standards of sustainability and ethics in business.
Read a multifaceted approach by Dr. Michael Katharakis
MACC
case study
Fertiliser in the form of pelet from sheep shearing
The innovative Fertiwool fertilizer, made from 100% Greek sheep wool, improves soil structure, retains water and is 100% biodegradable, requiring only one application every six months. It is an innovative circular economy product, the result of collaboration between MACC partners and associates. The companies Proud Farm, BioResearch, Agrofilia, Halkiadakis and ABEA participated.
Discover more information at www.fertiwool.gr.

Our News
From Field to Shelf: The Halkiadakis Supermarket Model that Strengthens Local Sustainability
Fava Beans from Foinikia, Heraklion Now on the Shelves of Halkiadakis Supermarkets – A Pilot Circular Agriculture Initiative Boosting the Resilience and Sustainability of the...
learn more...SIGNATURE OF A MEMORANDUM OF COOPERATION BETWEEN THE MUNICIPALITY OF ANOGEIA AND THE MEDITERRANEAN AGRI-FOOD COMPETENCE CENTRE (MACC)
On April 10, 2025, a Memorandum of Cooperation was signed between the Municipality of Anogeia and the Mediterranean Agrifood Competence Center (MACC). The memorandum was...
learn more...MACC’s Participation in the BEYOND 2025 Exhibition: Strategic Partnerships and Innovative Solutions for Sustainable Agri-Food
Athens, April 2025 – MACC (Future of Agri-Food, Innovation, and Technology), with the support of the Region of Crete, actively participated in the BEYOND 2025...
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