
MACC
Focus
Preservation of the Cretan Diet: A Multifaceted Approach for the Preservation of the Intangible Cultural Heritage of Crete.
The Cretan Agri-Food Culture is a living heritage that embodies sustainable living and community well-being with respect to the natural environment and biodiversity. It is shaped through an integrated socio-cultural and economic framework that includes traditions, agricultural practices, food habits and ethical principles rooted in the history and geography of Crete. It could be described as an innovative business framework strategy, despite its ancient origins. It incorporates, by its very nature, the modern principles of Environment, Society and Governance (ESG), making it a visionary model that is aligned with modern standards of sustainability and ethics in business.
Read a multifaceted approach by Dr. Michael Katharakis
MACC
case study
Fertiliser in the form of pelet from sheep shearing
The innovative Fertiwool fertilizer, made from 100% Greek sheep wool, improves soil structure, retains water and is 100% biodegradable, requiring only one application every six months. It is an innovative circular economy product, the result of collaboration between MACC partners and associates. The companies Proud Farm, BioResearch, Agrofilia, Halkiadakis and ABEA participated.
Discover more information at www.fertiwool.gr.

Our News
“MACC’s Participation in the ‘Industrial & Hazardous Waste Management 2025’ Conference and the European Project CSSBoost”
The Mediterranean Agrofood Competence Center (MACC) actively participated on May 29, 2025, in the international conference “Industrial & Hazardous Waste Management”, presenting innovative approaches to...
learn more...Successful Conclusion of the OLIVE OIL FORUM 2025
The OLIVE OIL FORUM 2025 was successfully held on Sunday, May 18, at the “Kastellaki” Hall of the Heraklion Chamber of Commerce (Koronaiou 9), with...
learn more...MACC at the 1st Cantina Academy: “Securing the Future of Food”
The Mediterranean Agrifood Competence Center (MACC) is actively participating in the 1st Cantina Academy: “Securing the Future of Food,” a new institution of dialogue and...
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