Athens, April 2025 – MACC (Future of Agri-Food, Innovation, and Technology), with the support of the Region of Crete, actively participated in the BEYOND 2025 exhibition, a leading innovation and technology event in Greece. MACC’s presence highlighted its commitment to shaping a modern, sustainable, and innovative agri-food future.
Dynamic Presence of MACC at BEYOND 2025
During the exhibition, MACC presented a wide range of technological applications and digital tools that contribute to enhancing productivity, efficiency, and environmental sustainability in the agri-food sector. Through interactive presentations and specialized actions, the role of innovation as a key driver for development in Greek agriculture and food production was showcased.
Strategic Partnerships and Networking
Participation in BEYOND 2025 provided a significant opportunity for MACC to form strategic partnerships with technology organizations, research institutions, and leading businesses within the agri-food ecosystem. Through active participation in discussions, panels, and networking meetings, MACC promoted the exchange of knowledge and practices that enhance sustainable agricultural development.
Promotion of Digital Agriculture
Particular emphasis was placed on showcasing innovative digital agriculture solutions, which enhance the management of natural resources, reduce the environmental footprint, and improve the overall efficiency of agricultural production.
Vision and Prospects for the Future
MACC’s participation in BEYOND 2025 reinforced its strategic role as a hub for innovation and collaboration in the agri-food sector. It returns with new partnerships, ideas, and technologies, ready to expand its activities and contribute significantly to the transition to a more resilient, digitally advanced, and environmentally responsible agri-food system.